Product Details Page

Role: UX Lead

The goal of this project is to improve the Audible audiobook page on Amazon, with a business focus on the 70% of members who join Audible with an audiobook.

I will solve small problems first then iterate to an ideal state that elevates the audiobook as an immersive high-quality performance available with membership.

So far I have completed the research phase. I gathered known customer pain points, customer service calls, and past Audible and Amazon research relevant to this page across surfaces and devices. I also did extensive competitive analysis and audits of the current Audible detail page experience. 

In addition, I ran a brainstorming session with all key stakeholders from product, dev, marketing and UX. In this session, we identified additional pain points and opportunities.

Based on this research, I created a synthesis of the data, to highlight the most important findings.

I created a customer journey map to show the ideal day-in-the-life of a customer experiencing the enhanced product details page. 

I also created a mapping of all book types, customer types, and buy box states in order to identify the various page states.

The final ideal state will be based on the performance of each module in weblabs and usability studies. Below you will see examples of how the final project may look.